AD COPY PRODUCTION

Copy that comes from buyer language. Not a copywriter's imagination.

We mine what your buyers actually say — in reviews, forums, comments, searches — then write copy that sounds like someone who already bought it talking to someone who hasn't. That's not a creative philosophy. It's a data process.

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What we write.

Meta Ad Headlines

Short, punchy, proven-hook format. Tied to specific buyer pain from the angle bank.

Meta Ad Body Copy

Long-form and short-form variants per angle. Written from buyer language, not agency tone.

VSL Scripts

Full video sales letter scripts — problem → mechanism → solution → social proof → close.

Advertorial Copy

Native-style written content for lander flow. First-person narrative or editorial format. 1,200–2,500 words.

The copy gate.

Every piece of copy passes a gate before it ships. The gate checks:

Mechanism accuracy — does the copy accurately describe what the product does?
Hook-to-research alignment — does the hook come from actual buyer language, or did someone invent it?
Call-to-action logic — does the CTA match the copy's argument and the funnel's destination?
Angle lock — does the copy stay in the approved angle lane?

If it doesn't pass the gate, it doesn't ship. Not even for a test.

Ready to see what this looks like for your brand?

Book a 30-minute call. We'll run a preliminary read on your current setup and tell you where this service would make the biggest difference.

Honest assessment of your current paid media setup
Specific recommendations, not generic advice
A proposal if it's a fit. A clear diagnosis either way.

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We work with DTC health and supplement brands spending $10k/mo or more on Meta.