A funnel built for organic looks like a brochure when paid traffic hits it. We build funnels for the moment when a buyer clicks a Meta ad they weren't looking for and needs to be sold all the way through.
Get a Free AuditThe flagship DTC health format. Long-form editorial article that reads like a health piece and closes with a buy link. 1,200–2,500 words.
Video Sales Letter above the fold. The video does the selling; below the fold is insurance for skippers. Strong for supplement mechanism stories.
Clarflow-based. Personalizes the offer and increases purchase intent by the time the buyer sees the CTA. Works for condition-specific supplements.
Multiple offers, multiple funnels, one attribution stack. We manage the portfolio-level data so offers don't cannibalize each other.
The single most common reason a funnel doesn't convert when paid traffic hits it: the ad and the lander are talking about different things. The ad promises a solution; the lander leads with an ingredient. The ad leads with a problem; the lander assumes the buyer already agrees they have it.
We QA message-match before launch. The lander headline must mirror the ad hook. The mechanism introduced in the ad must be confirmed in the first 200 words of the advertorial. If it doesn't match, it doesn't launch.
Book a 30-minute call. We'll run a preliminary read on your current setup and tell you where this service would make the biggest difference.
We work with DTC health and supplement brands spending $10k/mo or more on Meta.