Most agencies start with a creative brief. We start with a research package. By the time we write a brief, we've already read 500 reviews, scraped 300 competitor ads, and mapped the exact language your buyer uses to describe their problem.
Get a Free AuditResearch inputs — all automated, agent-orchestrated:
Output: a structured research package. Every downstream creative decision traces to something in this package.
From the research, we build a buyer pain matrix — 6–10 core pains ranked by frequency and urgency. Then:
One per angle — hook direction, proof points, call to action. The brief is the deliverable, not the first draft.
20–40 tested headline hooks for static and video. Variants by pain, urgency, and mechanism.
Ranked by frequency and urgency. The matrix determines which pain leads the ad and which closes it.
The commercial argument that makes creative scale — what problem we're solving and why this mechanism solves it.
Book a 30-minute call. We'll run a preliminary read on your current setup and tell you where this service would make the biggest difference.
We work with DTC health and supplement brands spending $10k/mo or more on Meta.