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META PERFORMANCE CAMPAIGNS

We manage Meta like it's our money on the line.

Because it basically is. Our buyers run their own performance reports every day. The kill rules are automatic. When spend goes out, the math is watching.

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The SkyHouse Meta SOP. Not optional.

Every campaign runs on a single operating procedure. These aren't suggestions.

Why the kill rules matter more than the launch.

Most agencies optimize for ad performance. We optimize against loss. Our kill rules aren't set on a Friday and reviewed on Monday — they run automatically against every ad's performance data at defined checkpoints.

When a campaign misses its threshold at Day 1, it's paused. When it misses at 72 hours, it's killed. When it misses at 7 days, the angle is logged as underperforming and the creative team is notified. Budget doesn't bleed because someone got busy.

Day 1 Check

Early signal gate. Kill ads that show no purchase intent within the first day's burn.

72-Hour Gate

Statistical minimum sample. Enough data to tell signal from noise. Underperformers cut here.

7-Day Review

Full performance window. Winners scaled. Losers killed. Data fed back to creative team.

Scaling Gate

No budget increases without Monte Carlo validation. Scale when the math says scale.

Ready to see what this looks like for your brand?

Book a 30-minute call. We'll run a preliminary read on your current setup and tell you where this service would make the biggest difference.

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We work with DTC health and supplement brands spending $10k/mo or more on Meta.